The Role Of Smo (social Media Optimization)
SMO and SEO are two different yet interrelated terms. While SMO boosts up small business through the creation
of viral buzz, SEO helps give a website a firm place in the top position in search results. Though SEO is
viewed as an avenue used to give a website more online presence, SMO plays a lead role in providing a site the
much need online popularity for customers to locate it in search engines.
Social media is a network of websites where people from circles or communities and share information in
different forms such as pictures, videos, and texts. Some of the leading social media platforms include
Facebook, Digg, Revver, YouTube, Pinterest, and Instagram. Business can use these platforms to give their
marketing messages and campaign the necessary exposure, with ease.
Based on what the national press coverage dishes out, it is easy to think that social media is just an avenue
that only those viewed as celebrities can leverage and be successful. That is not the case. Just by the virtue
of the many small business owners taking their time to reach out to their customer via social, it is enough
evidence that just how big of tool social media is and is role in the growth of businesses.
It is possible to use a segregative marketing strategy on social media to reach a target audience, something
that SMO services can offer companies to optimize their brand name while also availing an avenue to reach a
wider audience. Flickr, Twitter, Facebook, and others are a common name with millions of active members.
In as much as SMO is closely linked with SEO, it goes beyond it; it encompasses the driving of online traffic
to websites with focus directed to more than just search engines. Am mentioned earlier, it is an option used to
create a vital buzz for marketing strategies. It can use images, videos, and texts as well as bookmarking the
sites to spread the word to unrelated net users across the social network.
You can achieve this using different ways, be it via vlogs, blogs, or podcasts; the goals being to make it
easier for your website to be linked to other sites and vice versa. It is one of the fundamental rules of SMO
that ensures that all parties benefit (others can leverage your sites content and web tools). Of importance is
to remember that content diversification is vital for a better and lasting exposure.
SMO utilizes the power of people to drive traffic to a website. At the conception of the Internet, only
businesses had the money and computer power to build and host websites. Today, it takes literally five minutes
to build a website and only a few more to upload some PLR content.
SMO capitalizes on the power of people (communication) to drive online traffic to your site. During the early
years of internet use, business with computer power were the entities that would build and host websites. All
that has changed, now it only takes a few minutes to set up a site and a couple more minutes to upload PLR
Nevertheless, the use of SMO requires a number of changes to optimize your website effectively making it easier
to link with and more visible across the social network including blogs, wikis, podcasts and search engines.
With this in mind, you might wonder if your site has what is needs to support SMO. The truth is everything
thing is a work in progress, and even though it is in the budding stage or not, the benefits of leveraging SMO
will be discovered with every passing day.