The quick questions coming to my mind are, Do you advertise a product effectively in your blog ? Do you advertise an effective product in your blog ? When you are able to quickly answer these 2 questions, i am sure that you are promoting the right product already. Otherwise, go back and review the advertisements running on your blog.

This debate is applicable for blogger who follows the self advertisement strategy where you could take the control in placing the ads. I mean, if you are running Adsense or any other PPC based ad programs you could not take such control. At the same time, when you are selling ad space manually (say, through Advertise Space dot com) or directly selling on your blog then you have to think all these stuffs.

Okay, what i am going to teach here is: the 5 questions that every blogger must ask before advertising a product in her/his blog. When you are able to answer these questions, i am sure you could make your promotion strategy productive towards making more money/profits.

First, Do the Product Helps your Reader ?

An Attractive Ad @ flickr

Readers are the back bone of every blog, when you are not getting any readers, your blog is dead. I mean the real traffic who are looking for information and that’s the audience. Before you advertise a product, just ask: do that product helps the audience ? If it benefits, at what way it helps ?

Try to correlate the user expectations with that product. When they meet each other, the advertisement definitely grabs the reader attention and it makes you profits.

What Problem the Product Solves ?

The most important questions,

• do that product solves any problem ?
• what is that problem ?
• how serious is that problem ?

Profitable products are always the one which solves the user problems. Not only just solving a problem, it should provide an effective solution too.

When the product addresses a problem in the market, your visitor thinks to take that, because he need a solution for his problem. So before advertising a product in your blog, ask this question and see, how it really solves the visitor problem.

How Much Money it Makes ?

Returns are more important in business. It depends on your goals as well as how much money you had invested in the business.

Definitely, blogging is not a costlier business however, you may spend money for marketing purpose at most cases. Find out the value of the product that you promote. I mean, how much commission you make ? or if it is your own product, how much you earn per sale ?

List down, how much you spend every month and based on that, decide the value of the product and also, the expected number of sales and returns.

Do the Product is Popular ?

When it comes to audience, the word “popularity” gains more weight-age. This is how the people see a product or business service. There are so many reasons for a product to become popular (not only quality). However, when you are advertising a product, ask this question to yourself: do that product is popular at least in your domain/market ? In other way, this product should not have many negative reviews/comments in the market.

If you are promoting your own product, do a bit of research in the market and see, where your product stands ? Take corrective actions to make it popular/better than before.

Keep in mind that, people fear to invest money with unknown products/business.

Do the product helps in Contextual Promotion ?

No matter, whatever good product you promote, do it contextually. Always check twice, whether the product is related to your blog topic or related to your business. Don’t just promote for the sake of higher commission or like: others are doing, so i also do…

This plays the key factor in conversion, even i have experimented promoting lot of products in this blog especially from the side bar and top bar. However, all i could simply understood is that: contextual promotion converts better !

Finally, all you have to ask the below 5 questions:

• Do the product helps your reader and serves their need ?
• What is the problem it solves and seriousness of the problem ?
• How much money you could make as returns ?
• Do the product is popular with at least positive response ?
• Do the product fits your contextual promotion strategy ?

When you are able to answer positively for all these questions, go ahead and promote that product…

image:musicg

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There are two models of revenue generation with Burst Media:

• Burst Network – Its CPM based network where you will be paid for every 1K impression your site generates. It gives you the full control to select which Advertisements to run on your site. It has CPC based revenue model too (i believe).
• Burst Direct – For high quality publishers with huge traffic, you could directly get advertisers to your site for a fixed rate (i believe). Best suited for high traffic sites.

To join Burst Media, there are minimum eligibility requirements as follows:

• Your site must have minimum of 25K monthly page views or 5K monthly “unique” page views.
• To participate in Burst Direct, your site must drive 100K monthly page views or 20K monthly “unique” page views.
• Your site content must be in English.
• You should the owner of the TLD (that means blogger or wordpress based free blogs are not allowed to join).
• You must have a privacy policy for Burst Media.
• See more Publisher Eligibility here.

Contract Rates.

Looks there are contract rates for publishers. You have to share 45% of you revenue to Burst and you will earn only 55% of the revenue from Advertisers (for yearly contract). For standard month-to-month contracts, you have to share 50% to Burst. I am not sure, whether it will be transparent to the Publisher or its openly shared.

• Minimum threshold to make you payment from Burst is $50 and you will be paid on the 15th of each month.
• Paypal and Check are the common methods of payment apart from EFT transfer to certain countries like US, UK, Canada.
• One Interesting thing about Burst, they track your performance on hourly basis that means, you could see more recent statistics in your account. That no other advertising network offers, i believe.

Burst has variety of Ad formats ranging from 12×125 to 468×60 as well as Pop-ups, pop-unders and layer Ads too. And it supports different Ad styles like Floating Ads, Expandable Ads, Polite Ads etc.

• You could apply free for Burst Media as publisher.
• Check their FAQ page for more information.

From the eligibility requirements, i am sure that Burst Media advertising network is best suited money making business for sites with high traffic. And its not suitable for low traffic web sites.

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BannerSpace.com is such an Advertising network specially designed to serve banner Ads. It offers publishers variety of Ad formats like 125×125, 468×80, 720×300 etc. and you could plug them at any spot on your site. Getting started with BannerSpace is simple, just Register for free. Your application will be reviewed by their staff and get approved in few days. There are no minimum traffic requirement to join BannerSpace, i believe.

Once approved, you could pull the Advertisement code and plug it on your site. That’s it, banner Ads will be rotated on your site. It depends on, how well your site performs like the content, number of impressions it generates and its performance. As mentioned, the content and its relevancy to the advertisement affects the performance. When i say performance, it includes the Click-Through-Rate (CTR), conversion or sales driven to the Advertisers.

See BannerSpace’s FAQ page for more information on how much they are paying per CPM as well the CPC. Pop-unders, 160×600, 120,x600 are the best performing banner ads provided by BannerSpace. They are paying up to the maximum of $3.50 per CPM.

• Admanage, is the special reporting and performance tracking system designed by BannerSpace. It collects all the data related to the publisher performance from Ad Impressions, CTR, visitors data, Geographic source and much more real-time information about the Banner Ads that you serve in your web site.
• Interestingly, BannerSpace has the option to turn off CPC based advertisements and to keep only CPM based Ads. So if you see that your site performs poor on CPC Ads, you could keep only CPM based Advertisements.
• Also, BannerSpace tracks the unique visitors per 2 minutes time frame and hence ensures the quality of delivery to their Advertisers. And CTR has a threshold of 2 hours between each click by the same visitor.
• The minimum payment threshold from your account is 50$. Its paid every 3 months for those who earn less than 100$ and monthly for those who earn more than 100$.

Check BannerSpace FAQ page for more information and publisher page to create an account, provided your site generates good amount of traffic every day !

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BuySellAds – As of now, it has nearly 1000 registered bloggers and many advertisers waiting to buy Ad space. Its one of the quickly grown network in this industry and to mention, currently they are taking 25% share of your Ad revenue. For example, if you sell ads for 100$ then BSA pays you 75$ only.

• Before going to sell Ads, first learn the required Parameters for Selling Private Ads for higher rate which may help in some more details.

Linkworth is basically text based Ad trade where you could find advertisers expecting to place text ads directly on your blog. For each link you place, you will be paid money. Currently, Linkworth pays you 70% share of the Ad revenue you earn. Apart from this, you could utilize their affiliate program which yields you 5% commission from your referral earnings.

Textlinkbrokers is similar to Textlinkads but your blog should have at least Google PR 1 (now-a-days GPR are not valued, but still they are sticking to that old strategy) to participate. Looks, you have to manually place the links and get approved with earnings same like linkworth. This site has many SEO services especially to improve search engine rankings by offering one way links or xchange of links between different webmasters.

Adbrite, one the best Pay Per Click based Ad publisher, it has the option for selling the Ad directly from your blog. At the bottom of the regular Ad, it places a link like “Your Ad Here” and when the advertiser finds your site, he could directly buy Ads from Adbrite. It has both Text and banner Ads support.

TNX.Net, its yet another text based Advertising. It goes one more level by selling text ads on every page of your blog instead of just trading only with the homepage. Currently, TNX takes 12.5% share of your Ad revenue as commission and you will be paid with the remaining. They are telling all the sales are automated and i don’t believe you could find quality in that service (just my guess).

OIOPublisher, a PHP based Ad manager which is more wordpress friendly. You could sell banner Ads, Text Ads, In Text Ads, Paid Reviews etc. And you will be paid 100% of the revenue without out any commission deductions. Currently, for joining OIOPublisher you have to pay 47$ as one time payment.

WARNING: There are situations where Google puts your blog on Penalty, if you involve in Text based link trading. So beware of doing such activities.

I believe BuySellAds/OIOPublisher (i am not sure about other sites) has banner based advertising which is safer in that angle.

image: nattu

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Its the question of how well your blog had grown ? I mean, how much visitors are coming to your blog every day ? If you don’t have a high traffic blog then drop this idea of making money from private ads. Lets see these parameters and also, how to simply increase the value of them ?

Alexa Ranking.

Alexa is one of the popular net watch engine which actually ranks all the web sites. It ranks based on the numerous parameters like number of visitors, number of page views, Time on site, Number of sites Linking In and much more factors. So if you web site has good alexa rank, it directly resembles that all these parameters are rated good.

Go and check your alexa rank here. It actually shows data only for sites which has rank less than 1,00,000. As far as i have seen, web sites with less than 50K are quite demanding to sell Ad space (for ~30$ per Ad). If you have less than 10K then you could sell for more price (~200$ per Ad).

But it all depends on your blog topic/market and based on its demand. Though, alexa measures all the parameters based on the users who have installed alexa toolbar, the data will be less accurate.

Increase Alexa Rank.

• You could could add Alexa Traffic Widget (see the bottom of my site) which collects all these parameters and helps to boost alexa ranking quickly.

Number of Twitter Followers.

Twitter is one of the major part of business growth. It drives good amount of traffic based on your followers. If you are about to sell ad sale, then Number of Twitter Followers is one of the parameter to consider. Yes, if you have more number of followers then the impression is that, your site gets more visitors from twitter. But that may not be right because it all depends on the nature of your followers, how active they are using twitter ? and how far they are related to your market ? But ad selling sites are taking Twitter Followers as one such parameter. If you have 1000+ followers then its a good sign.

Increase Twitter Followers.

• Go to Twitter Search and search for keywords related to your blog. Follow as many people you could follow every day (spend 10-15 minutes), in return many people will follow you back.
• Here is my proof which shows, How i increased twitter followers ? from 200 to 600+

Number of RSS Subscribers.

The expectation is that, more number of RSS subscribers means more number of regular visitors. Its really hard to increase the number of RSS subscribers and even i am struggling to increase. But now a days, i don’t bother much about RSS and i am planning to remove it from my blog soon.

At least email subscribers are enough that they will come to your blog when they are checking their mails. The number of RSS subscribers is one of the parameter which decides the rate of your Ads.

Increase RSS Subscribers.

• Ask every one, coming to your blog for subscribing to your RSS by putting a popup (i don’t like popup’s), big RSS icon, ask at above/below blog posts.

Google PageRank.

Google PageRank is one of the parameter considered here. But there are statements like, PageRank is out of date. And Google doesn’t gives more weight to pagerank. But many people have the believe in Google PageRank. Having PageRank of 2+ is a good sign to start with. Otherwise, you could only give a try.

Increase PageRank.

• Build quality links pointing back to your blog using Article Marketing, Guest Posts, Commenting on Other Blogs, Forum Posting etc.
• You have to dedicate time for doing all these stuffs (generally, i spend very less time on these activities thats y my PR is still 1). Recently, i have started doing Guest Posts which gives high quality back links, lets see how it goes !

Page Impressions.

The most important parameter which tells how many impressions the Advertiser will get on your blog. That means, it tells the chances for visitors to see their Ad, when the advertiser buys Ad space from you. The more page impression means you will sell Ads at higher Rate. You should work to keep the visitors long time in your blog and make them to roam around viewing multiple pages.

Even if you have a high traffic blog and every one moves out immediately from your blog then you will not get good impressions.

Increase Impressions.

• To increase page impression, you have to increase the number of page views on your blog. Link more pages (Add related posts, popular posts etc.) on your blog so that your visitors could view more pages.

Finally, if you are about to sell space then first list down all these parameters for your blog. Then see, how much other related blogs are selling with similar parameters and decide. I would recommend, if you are beginner then work to increase the value of all these parameters then go for selling ad space. otherwise, you will be hurt !

Check this Sample on Private Ad Rates and the parameters which gives you more practical truths !
image: hkd

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Rules To Advertising Online.

Advertising takes your business and the product quickly to the target market. So understanding or defining a set of rules may define the scope of advertising. Your business should known the scope of advertising first. You should have the clear picture about the target market and target audience to promote sales. And more important, your Ads should be clear, detailed and outstanding from others competitors. Find out the rules to advertise and try to stick to the rules.

Improving Advertising Quality.

Quality of your Ads creates the Visibility. Visibility is more important to reach a wide range of customers. Either Text ads or banner ads or video ads, its should have the life to speak to the visitor. You ads should speak about your product heartily so that it triggers sales. You could follow these text ads tips to write perfect quality text ads and learn how to create quality banner ads ? Because 90% of online advertising involves text ads and banner ads only. You should have something special in the ads either a bit of Humor or a call-to-action that definitely triggers your the product sales.

Sales Promotion Via Free Advertising.

Advertising your product free of cost will give you 100% profit. Statistics says, about 15-25% of any real business spends revenue on advertising. Free Internet marketing strategies like article marketing or blog marketing may drive huge amount of quality visitors. And promoting your product using article marketing or blog marketing will definitely increases product sales. This way, you could increase product sale as well as the overall profit of your business. You have to drive organic traffic by means of effective SEO techniques. There are more such free advertising methods that you could learn from this article on how to free advertising online ?

To summarize, understand the advertising rules, make quality ads and finally try out free advertising methods. Following these advertising strategies for sales promotion may definitely drives “More Sales, More Income“.

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Banner Ads are the attractive advertising medium that quickly grabs the visitors attention. Implementing an attractive banner ad is more important in order to effectively utilize the features or the power of banner ads.

The success of your online advertising purely depends on how far you are putting the right efforts in building the banner advertisements. You need to take care everything from animation, color combination, banner size and most importantly the Ads positioning. This article carries proven tips that really works to boost the performance of your banner ads. So designing an rich and attractive banner advertisement is easy if you are doing that simple.

Design Clear And Simple Banners.

When it comes to attractiveness, you should keep things simple. That is 100% applicable for designing the banner ads. Make your banner design simpler. That really attracts the visitors impression. The first impression is more important and that should be the best impression. Simple design helps you to make quality banner ads. Learn how to make perfect quality banner ads.

Focus Your Target Audience.

Targeting the audience in advertising is the prior goal. So you have to understand the audience first. Do you have that understanding ? If not, try to understand in the sense know at least, what they expecting from you and your business ? This helps you to design Ads with correct and accurate facts or information.

Keep The Brand In Banners.

It is advisable to show your branding over the banner ads. In general, branding helps the visitors to remember you web site. So put your logo and URL over the banner ads at least in the lowest corner or in the top. Branding helps your ads to stand out from the other banner ads placed nearer.

Ask questions on Banners.

Asking questions on the banner ads is the intelligent way of calling the visitors. In general, a question strikes the people to look for the answer. So ask some attractive or catchy question to the viewers. Thats the ever known best Call-To-Action.

Banner Ads Placement.

Even though you have designed a poor banner Ad but when placed in a hot position (top, top-left, top-right, middle) of the web page it wins. At the same time, placing a well designed ad at the worst place (lower-left, lower-right, bottom) of the web page fails. So it all depends on where you are placing the banner ads. Find out the best position, by experimenting with different banner Ads placements. That makes sense.

Test Drive The Banners.

As I told, experimenting is more important. Both the banner design and the placement you have to test. Do more test, do even more test and measure the impact. Do the corrective action and finally, your banner ads will be in the right place.

Use The Right Design Tools.

If you are looking for selecting the right designing tool, better go for great tools like Adobe Photoshop, Microsoft’s design and publisher tools etc. That really works well and helps you to make attractive designs. Try to become the expert with these tools. Learn the banner design tips.

Using Gimmick Attracts The Eyes.

Gimmicks really works well. Try to put some catchy and flashy objects or text over the banner ads. That grabs the visitors eye on the first look. Attracting on the first site is more important with banner ads. Using colorful gimmicks adds more value and adds that rich look to your Ads. But don’t overlaod the graphics, that will become uglier.

Keep It Professional.

A professionally design banner ads drives the visitor to explore more. It builds the trust over the advertisements and gives the good confidence to the visitor. Like “this advertisement looks professional so the information it offers should also be professional”. So flow your professionalism through out the banner design.

Give Importance To Text In Ads.

Texts are not only important in Text Ads but also in banner ads. It not like banner ads should only have the graphical and animations. You should have the right text. Your slogan or a question or even an offer. Use the selected keywords over the banner ads that directly relates your web site or business. There should be a balance between text and animation. Better to go for the 50-50 approach. That helps to make better looking Ads. You should know the tips to write text ads and apply that for banner ads usage.

Always keep in mind, an attractive banner ad should have Simple Graphics & Right Text which leads to higher Click Through Rate. Incoming search terms:

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I would say Visibility and Quality, are the two back bones of advertisements. Here I would take you through some of the tips or guidelines to make perfect banner ads in order to promote your own online business.

First lets see the basic guidelines to improve visibility of banner ads that are appealing in nature. The great the look and feel makes the banner ads more visible.

Size : The visibility of the banner ads depends on the size. Selecting a perfect size banner ad gives the right visibility to the visitors. Some of the most popular banner ad sizes are as follows.

Full-size Banner Ads : 468×60 pixels
Vertical Banner Ads : 120×240 pixels
Button Size Ads : 120×90, 120×120 pixels

Image Type : Using dynamic flashing banner Ads catches the eye than static banner Ads. Better to use .gif images to make flashing or rolling Ads. Don’t have lengthy animations, it is good to have 3 frames to display each for 3 seconds. Having less frames improves the image loading time.

File Size : Having smaller sized banner ads are advisable in most of the online Advertising programs. It is better to have below 12 KB of size, smaller the size more the better. You know file size matters the loading time.

Footer Lines : You could add footer line in the bottom of the banner Ads. This helps to add your sites URL or some catchy notes to the bottom of the ads. These footers should be embedded into the images.

How To Banner Ads ?

image: CarbonNYC

Second comes the Quality, lets go through some of the tips to make quality content banner Ads.

• Try to make your message as simple as possible. Don’t override with more textual data. Convey your message combing both visual and textual data. That makes sense.
• Put catch words. Some of famous banner Ad words are “Join Now”, “Free Download”, “Click Here”, “Join Today” etc. You could make these text flashy. But don;t overload with more flashing texts, that really annoys the visitor. In short, it should make the visitor to respond over the banner Ad.
• You must exactly target the audience. This means the type of visitor you are approaching, to whom you are going to show the Ads. Say, if you are making a banner Ad for the “fashion” category, you should give more weight to the girl audience than the boy audience.
• You could post a question through your banner ad like “Have You Ever Seen…?”, “Do You Know…?” That really attracts the visitors. In general, a question makes the curiosity to find an answer.
• We have framed some more similar tips for rich and attractive banner ads, go through that useful post.

I would say, taking these steps into consideration helps to make a perfect Banner Ad which is visible and quality. Apart from these you must keep the following guidelines in mind always, whenever you are working to make banner ads.

• Animation is the key to make successful banner ads. But never over load the animations. Be simple.
• Always, you should request an action through the banner from the visitor. A request in the ad makes the visitor to respond.
• Fine tune your Ads until you develop a better advertising approach that works good for you.
• Test with more than one banner ads with different flavours and find out which one works out good for you. You should continuously improve the quality of ads by taking the feedback or the end result of each ads. The underlying question is, How each ads are performing ?
• Always run your mind to find out new catchy way of advertising. The uniqueness of the Ad. It should stand out when displayed compared to the other Ads.
• Ad placement matters. The most preferable places are Top, Top-Left, Top-Right and Center.

You could read more about free advertising your online business. Find an excellent article on creating effective banners ads published by Microsoft.

A good banner Ad is, one that generates higher Click-Through-Rate (CTR) and calls the visitor for an action with a valid reason. Keep this lingo in mind.

I think these tips really improves and makes you a perfect Banner Ad for making your online business success in this competitive world.

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