It is not like, you run an advertisement today and it makes you rich tomorrow. There are lot of strategies you have to apply here and more important, Testing.

Yes, you have to test with multiple ad choices and formats so that you could increase your revenue every time. However, there are no fixed formulas defined and the result varies between market-to-market. Hence testing and tweaking is required…

In this article, i will discuss about the testing methods so that going forward you could increase your Ad revenue without any cost. These ways are applicable for any site today and even tomorrow….i mean timeless !

First, Diversify Your Revenue Source.

In general, “putting everything into one basket” is the most common mistake in any business. When it comes to advertising, you should not depend on one source of revenue. Because you may not really know what kind of advertisement best suites your blog. And also, there may be possibilities that you could generate revenue from multiple sources.

For example, when you are only running a PPC based advertisement (say, Adsense), you could find alternative sources like promoting an affiliate product or you could privately sell Ad space on fixed rate or you could enable an impression based Ad spots.

This way, your business never dependents on one source.

Think, what if you are banned from Adsense ? In those situations, it should not affect your income. At the same time, when you have alternative sources, you could balance the loss and your business never goes down.

Learn to diversify your online business dependencies.

Try Different Look-n-Feel.

When it comes to text based Ads, you could play a lot with look-n-feel to increase CTR (Click-Through-Rate). Yes, don’t just stick to one style. Experiment with multiple Ad colors and see, which combination works better. I don’t run Adsense in this blog however, i have good experience with Infolinks.

• What i have seen is, colors matching to your existing link works the best. I mean, match the Ad link style same to your blogs link style – keep the color, font same like your blog link. This way, your Ad link looks like a regular link and there are more chances of people clicking on it.
• Other way, make contrast Ad looks. For example, if your background color is white and link color is blue – you could show the Ads in Orange color. This way, the Ad stands out and catches the visitor eye.

These are the simplest methods to increase CTR of your text based advertisement by testing with look-n-feel.

Experiment With Ad Spots.

Above the fold Ad attracts more than other spots, because it will be visible without doing a scroll.

I would say, the performance varies based on your blogs layout and design. However, i most cases Ads near to content works the best because once your visitors are done with reading information, they will look for more and hence chances of clicking on the Ads near to the content (generally, above-below the blog post).

It also depends on where the visitor clicks more on your site.

• If you are using Google Analytics, it shows where your visitors are clicking more and this helps to find out the Hot Spot in your layout. Place Ads in those hot spot and definitely, you will see increase in CTR on any type of Ad either Text or Banners.
• If you are selling affiliate products, the best placement is inside the content. Add your affiliate link naturally into your content and this way your visitor, on reading the content automatically clicks on the Affiliate Link.

Read this great article on Adsense CTR which explains clearly on the Ad spots and placements.

A/B Split Testing.

For any type of advertisement a/b testing works great and also, it really helps in increasing revenue every time. Say, in case of affiliate marketing you may need to sell a product or capture leads from the sale page. Split testing helps you to compare 2 different Ads and their placements – you could compare the results, keep the best performing Ad and continue experiment with next 2 sets. Going forward, you will be having the best performing Ad/placements so that you could increase the chances of sales every time.

See this nice collection no A/B split testing which helps you to understand better and recommendations on Split testing your landing pages, banner ads.

Always Keep It Less.

For web design, the magic formula is Keep it simple and for Ad revenue, the magic formula is Keep it less.

Because when there are less Ads your blog looks neat with lot of spaces and the Ad attracts the peoples vision. When you have too many advertisement, people don’t bother about them and they will ignore it.

Having less Ads will definitely grabs the visitors attention and they will act on it…

Finally, You Need Traffic…

Other than placement and testing, you must need Traffic. The nature of traffic decides your revenue. When you are looking to increase your PPC income, search engine visitors are good because search visitors have the habit of clicking on every link and more chances that they will click on your ads.

At the same time, if you are looking to increase product sale, you must gain the trust of visitors and it is true that people will open their wallet on trusted places only.

Based on your audience, decide your revenue model and do experiment according to the nature of traffic, this way you could effectively monetize your blog and revenue floods it….

Learn to get more blog traffic.

Videos To Watch…

I have collected few of the best videos on Internet which helps you to increase your ad revenue either you run PPC based ads or selling affiliate products….

Jeolcomms guide on Adsense…

Another video on Adsense CTR

A/B testing with Google Website Optimizer

Hope all these tips are useful and good luck towards increasing your revenue….

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The kind of revenue that iPhone App makes is really huge and all it needs great work. You have to make iPhone Apps that every one should love to use. In fact, a simple iPhone App could blast the marketplace with lot of downloads per day.

The underlying success of your iPhone App depends on your Idea and what problem the App addresses ? or other way, fun/game apps are the best downloaded ever by iPhone users.

People do spend money for great iPhone Apps as well as free apps are also most downloaded always.

As a money making business, there are 2 choices for you:

• If you are a developer you could develop your own App – have an idea, develop the code, test it and launch to App store.
• Otherwise: have an idea, hire some one from a freelancing web site, get it developed and tested, finally launch to App store.
• Learn how to start iPhone App business ?

In either case, you could make money from iPhone App Advertising. Yes, like how do you monetize your blog, you could monetize your iPhone App using the Ad networks.

These Ad networks are specialized to integrate with your iPhone App and it works along with it. It takes advertisements from its server, show it on your App and gives you the revenue it makes from the users based on the impressions/clicks.

As a result, when your app has huge number of users, you are lucky that Ads will be shown to many people and you could make a lot of money !

Advertising on iPhone App

In this article, i will take you through the list of iPhone app advertising networks which are available in the market. You could pick the one you like and use it to monetize your iPhone app. Lets get into the list….

#1 iAd mobile advertising network – iAd is one of the best Ad network directly owned by Apple and they are serving the most number of iPhone Apps already available in the market. This is an iOS based package and you could just integrate with your iPhone App easily and the reset will be taken care by Apple.

They claim that currently every 100′s of their publishers are earning $50,000 per quarter in average. iAd shares you 60% of the income generated by your iPhone App (and remaining 40% goes for iAd network).

#2 AdMob Ads SDK – AdMob has the SDK which is compatible to work with Android based Apps as well as iPhone based apps. It has the interface available to directly pull advertisers from the DoubleClick network (owned by Google). It is also compatible with Windows 7 based Apps and you could sell Ad space directly from your iPhone Apps. DoubleClick is one of the biggest advertiser/publisher network where you could find advertisers for almost all the niches.

#3 Aditic Advertising Network – This is not only an App advertising network, it has support to monetize your mobile based web sites or blogs. Their SDK is compatible to work with iPhone, Android based devices, Blackberry, Windows based and even Nokia phones. It has Geo-localised feature which enables you to show advertisements to targeted audience and hence you could potentially increase your income. Supports different formats of advertisements right from Banners, Flash to Video advertisements on-the-go.

#4 Smatto App Advertising Network – This is one of the highest paying Ad network which gives 90% of Ad earnings to you and keeps only the remaining 10%. It has simple APIs which gives access to multiple Ad networks around the countries and you could pick the required Ad networks. However, to join Smatto you must generate 30+ million page impressions per month and it is compatible with iPhone iOS, Android, Nokia OVI, windows, blackberry. Their SOMA Mobile Ad optimizer helps you serve targeted advertisements based on the App users.

#5 iPhoneAlliance – Alliance represents about 50 million page views delivered from 10 million App users around the world specialized in iPhone App advertising. They are providing an end-to-end Ad solution which helps you to configure, manage and to optimize your ad performance so that you could maximize your earnings from iPhone Apps. Though i don;t see any latest news on their site, i believe they are still active in the market.

#6 mobclix App Advertising – This is one of the ad network which supports real-time bidding for advertisers and hence there are more possibilities to maximize your earnings. They have impression based earnings and your App gets the power to earn from each Ad impression it makes. Like other programs, it connects with multiple ad networks and gives you single payment. Payment threshold is $100 and you could find more information in their FAQ page.

#7 LeadBolt App Advertising – With this Mobile App network, you could integrate their SDK to monetize your Apps. They support different formats of advertisements like Text Ads, Banner Ads, Video Ads etc. You could customize the Ad placements like entry Ads, exit Ads, Menu Ads and test around to maximize your earnings. Further, it has Ad notifications where the advertisement appears to the user as a notification and hence more impressions/clicks.

Few other iPhone App Advertising Networks…

• #8 Millennial Media
• #9 Vdopia
• #10 Saymedia
• #11 Zumobi

Keep in mind that a problem solving or an entertaining iPhone App never fails to make huge money !

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The quick questions coming to my mind are, Do you advertise a product effectively in your blog ? Do you advertise an effective product in your blog ? When you are able to quickly answer these 2 questions, i am sure that you are promoting the right product already. Otherwise, go back and review the advertisements running on your blog.

This debate is applicable for blogger who follows the self advertisement strategy where you could take the control in placing the ads. I mean, if you are running Adsense or any other PPC based ad programs you could not take such control. At the same time, when you are selling ad space manually (say, through Advertise Space dot com) or directly selling on your blog then you have to think all these stuffs.

Okay, what i am going to teach here is: the 5 questions that every blogger must ask before advertising a product in her/his blog. When you are able to answer these questions, i am sure you could make your promotion strategy productive towards making more money/profits.

First, Do the Product Helps your Reader ?

An Attractive Ad @ flickr

Readers are the back bone of every blog, when you are not getting any readers, your blog is dead. I mean the real traffic who are looking for information and that’s the audience. Before you advertise a product, just ask: do that product helps the audience ? If it benefits, at what way it helps ?

Try to correlate the user expectations with that product. When they meet each other, the advertisement definitely grabs the reader attention and it makes you profits.

What Problem the Product Solves ?

The most important questions,

• do that product solves any problem ?
• what is that problem ?
• how serious is that problem ?

Profitable products are always the one which solves the user problems. Not only just solving a problem, it should provide an effective solution too.

When the product addresses a problem in the market, your visitor thinks to take that, because he need a solution for his problem. So before advertising a product in your blog, ask this question and see, how it really solves the visitor problem.

How Much Money it Makes ?

Returns are more important in business. It depends on your goals as well as how much money you had invested in the business.

Definitely, blogging is not a costlier business however, you may spend money for marketing purpose at most cases. Find out the value of the product that you promote. I mean, how much commission you make ? or if it is your own product, how much you earn per sale ?

List down, how much you spend every month and based on that, decide the value of the product and also, the expected number of sales and returns.

Do the Product is Popular ?

When it comes to audience, the word “popularity” gains more weight-age. This is how the people see a product or business service. There are so many reasons for a product to become popular (not only quality). However, when you are advertising a product, ask this question to yourself: do that product is popular at least in your domain/market ? In other way, this product should not have many negative reviews/comments in the market.

If you are promoting your own product, do a bit of research in the market and see, where your product stands ? Take corrective actions to make it popular/better than before.

Keep in mind that, people fear to invest money with unknown products/business.

Do the product helps in Contextual Promotion ?

No matter, whatever good product you promote, do it contextually. Always check twice, whether the product is related to your blog topic or related to your business. Don’t just promote for the sake of higher commission or like: others are doing, so i also do…

This plays the key factor in conversion, even i have experimented promoting lot of products in this blog especially from the side bar and top bar. However, all i could simply understood is that: contextual promotion converts better !

Finally, all you have to ask the below 5 questions:

• Do the product helps your reader and serves their need ?
• What is the problem it solves and seriousness of the problem ?
• How much money you could make as returns ?
• Do the product is popular with at least positive response ?
• Do the product fits your contextual promotion strategy ?

When you are able to answer positively for all these questions, go ahead and promote that product…

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There are two models of revenue generation with Burst Media:

• Burst Network – Its CPM based network where you will be paid for every 1K impression your site generates. It gives you the full control to select which Advertisements to run on your site. It has CPC based revenue model too (i believe).
• Burst Direct – For high quality publishers with huge traffic, you could directly get advertisers to your site for a fixed rate (i believe). Best suited for high traffic sites.

To join Burst Media, there are minimum eligibility requirements as follows:

• Your site must have minimum of 25K monthly page views or 5K monthly “unique” page views.
• To participate in Burst Direct, your site must drive 100K monthly page views or 20K monthly “unique” page views.
• Your site content must be in English.
• You should the owner of the TLD (that means blogger or wordpress based free blogs are not allowed to join).
• You must have a privacy policy for Burst Media.
• See more Publisher Eligibility here.

Contract Rates.

Looks there are contract rates for publishers. You have to share 45% of you revenue to Burst and you will earn only 55% of the revenue from Advertisers (for yearly contract). For standard month-to-month contracts, you have to share 50% to Burst. I am not sure, whether it will be transparent to the Publisher or its openly shared.

• Minimum threshold to make you payment from Burst is $50 and you will be paid on the 15th of each month.
• Paypal and Check are the common methods of payment apart from EFT transfer to certain countries like US, UK, Canada.
• One Interesting thing about Burst, they track your performance on hourly basis that means, you could see more recent statistics in your account. That no other advertising network offers, i believe.

Burst has variety of Ad formats ranging from 12×125 to 468×60 as well as Pop-ups, pop-unders and layer Ads too. And it supports different Ad styles like Floating Ads, Expandable Ads, Polite Ads etc.

• You could apply free for Burst Media as publisher.
• Check their FAQ page for more information.

From the eligibility requirements, i am sure that Burst Media advertising network is best suited money making business for sites with high traffic. And its not suitable for low traffic web sites.

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Advertising & Marketing, are two sides of same heart in promoting any online business. I would like to discuss here the basics of online advertising required for any Internet based business.

Advertising, is the method of communicating the business or product decently to the customers for promotion. There’s no major difference in Online advertising compared to the real world advertisements, the media through which the advertisement shows (through Internet, WWW) and the monetary value ie., the setup cost involved are the key differences.

Today, online advertising plays the major role in the revenue generation of large product based companies to the very small entrepreneur. The best example could be any online store like yahoo Store, eBay etc.

Either you may want to promote your website, increase your product sale through an affiliate network that doesn’t matters. Here you could understand the basics of online advertising and the varying advertising oppurtunities available over the Internet.

2 Basic Terminologies Of Online Advertising.

Advertiser.

An advertiser is the one who wants to advertise his business. Makes the Ad for his business.

Publisher.

A publisher is the one who displays the Ad given by Advertiser to the target customer.

Typecasts of Online Advertising.

The Advertiser joins Publisher and gives his advertisement to promote his business. The Publisher is responsible for displaying the Ads to the customers. The medium used here is the web. Now-a-days, almost all the publishers are offers the following type of Ads,

Graphical Advertising. Well known advertising technique mostly termed as Banner Ads. Attractive method of advertising through graphical images, even animated graphical images are possible.

Text Advertising. The simplest way of advertising online is the text based Ads, this is not only simple but also the effective way of advertisement.

Video Advertising. The same kind of TV advertisements broadcasted online with audio and video content.

Some of the places where the advertisements are displayed: Publisher websites, Search Engine Result Pages, E-mail known as e-mail marketing, online classified websites etc.

The best example for Publisher’s are Google Adsense and Yahoo Publisher Network.

I think now you are little bit comfortable with the basics of Online Advertising. Let us see the basic Advertising tactics you should know before jumping inside.

Find Out Objective Audience.

The first step in the online adversting is the selection of the objective audience, what kind of targeted customer you are focusing ? and what category of customer you are focusing ? The key benefit of your advertisement depends on the target customer, even though you have a huge budget and fails to reach the right person then your ad fails for no reason.

So the first stair in advertising is choosing the right targeted audience. If you spend good time in deciding this then you could get the ripped fruit in the near future. When you join any publisher, basically you may have to configure your target audience.

Budget Allocation.

The effective utilization of the money makes the right profit, you should make plan first. The planning should be in such a way that the amount of money you spend should get multiplied as profit. Allocate right amount of money for each type of advertisement say if you are advertising through banner ads and text ads, your budget should be allocated individually to them based on their performance. If text ads are doing good then allocate comparatively more budget to it and vice versa.

Primal Words or Voice.

Simply saying, your ads should be catchy. It should brain wash the audience to make a purchase or make something that needs for you. Simple example, the traffic symbol boards shown on the road side helps you to understand the right way, you know the symbols or texts used are very simple at the same time highly understandable. Thats Catchy.

Make such Ads, you have to do some research to make it simple and effective. Words are the backbone of any advertisement.

Some famous Online Publishers are:

Adsense, fully contextual advertising solution offered by Google.

YPN (Yahoo Publisher Network), designed for publishers of all sizes offered by Yahoo.

MS Advertising, helps marketers build powerful brand and direct relationships with consumers offered by MSN.

I hope you have understood some of the basics of online advertising at least.

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