Making use of some local or online printing services (e.g. Vista print or Psprint) is one such method, which is quite cheap, and at times highly efficient, especially if your blog (or any other type of website) is catering the local market.

Let’s take a look at how a printing service can help your online business.

Giveaway Business Cards.

They say; if you’ve got it, flaunt it, but many online business owners fail to make the most of this wonderful medium known as business card to promote their website. If you are running a part time business, and your blog or website is directly related to your full time profession, having it mentioned on your business card can do wonders for your career as well as your blog.

Even if you are running a blog on a topic totally irrelevant to your full time profession, you can get a separate business card printed for the sole purpose of promoting your blog or website, and use them when you are visiting one of those blogger’s meet-ups, social media conferences, or any other event (it’s not a bad idea to carry more than one card and use the one that’ll be of interest to the person you are giving the card to).

Circulate Flyers.

Flyers are another very cheap (in fact cheaper than the business cards) medium that you can use to market your website, especially if you are selling some products or services. You can get thousands of flyers printed with your website description and how the customers can get valuable information about a particular topic and do the shopping at the same time.

A big majority of people who get this flyer will at least visit your website at least once; rest depends upon the quality of your content. But that’s what Google Adwords or other similar services do, and that too at much higher cost.

Make use of Stickers.

Stickers are mostly used on packaging, but there’s nothing that stops you from using them elsewhere. All you need is to have a little creativity, because if you are thinking that you can print your website URL and logo on a sticker and give it to random people, expecting them to put it on their possessions, then you are mistaken.

However, if you can get a little creative, and use interesting one liner, messages, graphics, or anything else with your URL, many will be using these stickers on their stuff. The sticker will act as a free yet very effective promotion for your blog/website.

Even Today You Can Send Greeting/Post Cards.

All that advancement in Internet and smart phones technology has almost eradicated the widespread use of greeting cards that people used to exchange on special occasions. But one thing it hasn’t been able to replace is the wonderful feeling or emotion a greeting card can trigger in the receiver’s heart. This medium is slightly expensive as compared to the ones mentioned above, but getting the greeting cards printed in bulk might not cost a lot, but you will have to pay some postal charges, so you need to choose the receivers wisely.

If you are running a blog alongside your business website, sending these greeting cards to the right people will surely bring those people on your blog and if used wisely, might as well lead to a sale. Not a bad investment even if a small percentage of these greeting cards can result in a sale … what do you say?

Conclusion.

When you are running a business, it is really required to diversify the dependencies because the more you diversify, you are more avoiding the future risks. Not all marketing strategies are effective and works always and hence diversification is required.

For example, as mentioned earlier, if you are dependent and waiting for SEO results then i am sure that your competitor wins your business in that time duration. Secondly, SEO is a slow process which may not assure you the expected results.

However, when you diversify such marketing dependencies like using printing services, you can very well grow your online business or blog to great heights without much risks.

Good Luck.

image:pg

And I’m not the only one.

In the past few years, mobile has exploded into the markets like an ignited can of nitrous oxide. Samsung claims it sold more than 300 million mobile handsets in 2011.

Apple has sold at least 222 million iOS devices (iPad, iPhone, iPod Touch) to date and Android continues to grow steadily with half a million devices activated every day. Hold your breath, it gets better.

More important than these astounding sales numbers is how people are using their devices. This holiday season saw records shatter under the might of mobile as consumers did more of their shopping than ever before on smartphones and tablets.

The writing is on the wall: Mobile is the future.

Mobile Marketing and its integrated components

As consumers move more rapidly to mobile solutions in the wake of tumbling prices and increased interest, Internet marketers will have to cultivate a deep knowledge about mobile behavior in order to get in front of the inevitable ascent of mobile Internet.

Mobile marketing has its accepted methods – email remains a strong technique due to the fact that smartphones allow people to have their inbox on them all the time, and who hasn’t seen the ads that pop up during almost any free app you download these days? That said, the industry is still a diamond in the rough and will require sophisticated methods as the technology morphs with the needs of customers. We will have to innovate these new methods or keep a finger to the pulse of the community in order to learn which new methods being developed are worth our time (and that of our clients) and which will ultimately be ineffective in the long term.

Current mobile marketing methods that are on the hot ticket are, or should be, familiar faces: social media marketing and text message campaigns.

Some companies even use text-to-call through methods (I’ve been unable to find successful conversion figures, but if they’re still around, they must be working, right?). These will undoubtedly play an important role as the online marketing industry begins to transition into Phase Two, whatever that is.

Indeed, 2012 will see the rise of mobile and with it, mobile marketing, but there is a villain in this fairy tale and its name is SOPA. The broad and far-reaching legislation threatens to severely limit the range of movement we Internet marketers and all denizens of the Web enjoy. This means one word for marketers: regulation.

While we’ve been relatively responsible and upstanding in the wild west of the Internet, government bodies are acting on behalf of entertainment powerhouses to reign in rampant and unchecked piracy. It’s unclear how this will play out in the coming year, but however it does, Internet marketers can be sure that they will be affected in some capacity.

The year is off to a rollicking start and it’s only just begun. With mobile continuing its ascent and manufacturers set to release higher-powered tablets at lower costs, we can be sure that marketing in 2012 will offer a hundred thousand things to see and new horizons to pursue.

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The kind of revenue that iPhone App makes is really huge and all it needs great work. You have to make iPhone Apps that every one should love to use. In fact, a simple iPhone App could blast the marketplace with lot of downloads per day.

The underlying success of your iPhone App depends on your Idea and what problem the App addresses ? or other way, fun/game apps are the best downloaded ever by iPhone users.

People do spend money for great iPhone Apps as well as free apps are also most downloaded always.

As a money making business, there are 2 choices for you:

• If you are a developer you could develop your own App – have an idea, develop the code, test it and launch to App store.
• Otherwise: have an idea, hire some one from a freelancing web site, get it developed and tested, finally launch to App store.
• Learn how to start iPhone App business ?

In either case, you could make money from iPhone App Advertising. Yes, like how do you monetize your blog, you could monetize your iPhone App using the Ad networks.

These Ad networks are specialized to integrate with your iPhone App and it works along with it. It takes advertisements from its server, show it on your App and gives you the revenue it makes from the users based on the impressions/clicks.

As a result, when your app has huge number of users, you are lucky that Ads will be shown to many people and you could make a lot of money !

Advertising on iPhone App

In this article, i will take you through the list of iPhone app advertising networks which are available in the market. You could pick the one you like and use it to monetize your iPhone app. Lets get into the list….

#1 iAd mobile advertising network – iAd is one of the best Ad network directly owned by Apple and they are serving the most number of iPhone Apps already available in the market. This is an iOS based package and you could just integrate with your iPhone App easily and the reset will be taken care by Apple.

They claim that currently every 100′s of their publishers are earning $50,000 per quarter in average. iAd shares you 60% of the income generated by your iPhone App (and remaining 40% goes for iAd network).

#2 AdMob Ads SDK – AdMob has the SDK which is compatible to work with Android based Apps as well as iPhone based apps. It has the interface available to directly pull advertisers from the DoubleClick network (owned by Google). It is also compatible with Windows 7 based Apps and you could sell Ad space directly from your iPhone Apps. DoubleClick is one of the biggest advertiser/publisher network where you could find advertisers for almost all the niches.

#3 Aditic Advertising Network – This is not only an App advertising network, it has support to monetize your mobile based web sites or blogs. Their SDK is compatible to work with iPhone, Android based devices, Blackberry, Windows based and even Nokia phones. It has Geo-localised feature which enables you to show advertisements to targeted audience and hence you could potentially increase your income. Supports different formats of advertisements right from Banners, Flash to Video advertisements on-the-go.

#4 Smatto App Advertising Network – This is one of the highest paying Ad network which gives 90% of Ad earnings to you and keeps only the remaining 10%. It has simple APIs which gives access to multiple Ad networks around the countries and you could pick the required Ad networks. However, to join Smatto you must generate 30+ million page impressions per month and it is compatible with iPhone iOS, Android, Nokia OVI, windows, blackberry. Their SOMA Mobile Ad optimizer helps you serve targeted advertisements based on the App users.

#5 iPhoneAlliance – Alliance represents about 50 million page views delivered from 10 million App users around the world specialized in iPhone App advertising. They are providing an end-to-end Ad solution which helps you to configure, manage and to optimize your ad performance so that you could maximize your earnings from iPhone Apps. Though i don;t see any latest news on their site, i believe they are still active in the market.

#6 mobclix App Advertising – This is one of the ad network which supports real-time bidding for advertisers and hence there are more possibilities to maximize your earnings. They have impression based earnings and your App gets the power to earn from each Ad impression it makes. Like other programs, it connects with multiple ad networks and gives you single payment. Payment threshold is $100 and you could find more information in their FAQ page.

#7 LeadBolt App Advertising – With this Mobile App network, you could integrate their SDK to monetize your Apps. They support different formats of advertisements like Text Ads, Banner Ads, Video Ads etc. You could customize the Ad placements like entry Ads, exit Ads, Menu Ads and test around to maximize your earnings. Further, it has Ad notifications where the advertisement appears to the user as a notification and hence more impressions/clicks.

Few other iPhone App Advertising Networks…

• #8 Millennial Media
• #9 Vdopia
• #10 Saymedia
• #11 Zumobi

Keep in mind that a problem solving or an entertaining iPhone App never fails to make huge money !

image: phinik

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Basically, advertisements are meant for quick promotion which markets the product in industry without much work. However, you have to spend money for advertisements as well as you have to make better ads.

Yes, advertisements should have life and it should trigger the viewer/visitor to click on it.

Any one could advertise on Internet, there are lot of tools available like Google Adwords, Facebook Ads etc. as of today these are performing well in quickly finding audience to your business.

Once your ads are up and running, there are many reasons why ads are not performing well as expected. Out of which, one of the important factor is CTR (click-Through-rate) – your ads may not get enough CTR and hence no one visits your site through the advertisement.

In this article, will discuss few of the tricks to increase CTR of your advertisement. This way, you could drive more visitors from ads which are made specially to attract visitors.

Okay, lets get into the topic…

Clearly, Tell The Purpose of Advertisement.

Very first step, you must be clear with the purpose of running an advertisement. Either to sell a product or simply, gain exposure to your web site or to capture leads.

Once you are clear with the purpose, you could tell that same purpose in the advertisement wisely.

• Basically, tell what the visitor will get once they click on the advertisement.
• For example, “Download best xxxxxx software instantly” clearly tells that you are offering the best software to download and also, it is available instantly for download.

When you are making vague ads, on first look – the visitor may not understand what you are offering from that advertisement and they don’t care about it. At the same time, when you are clearly defining the purpose – it naturally drives the visitor to click on your Advertisement.

Ask Questions on Title.

This is one of the common technique to increase CTR – ask questions. When you are questioning some one, its quite natural that people do react for it. In general, they may want to know the answer or they may want to express their answer.

So ask questions on the title of your Ad or even at the body of the Advertisement.

Question on title readily increases CTR. It is also important that – what kind of question you are asking.

• Frame questions relevant to your product/business so that i creates maximum exposure.
• You could ask the problem as a question which wisely tells the visitor that you are offering a solution to their problem.
• A simple example would be like: “Explore How To Solve <Problem> ?”

Call the Visitors for Action.

When it comes to online advertisements, call-to-actions are more important because it is expected to get reaction from the visitors. A call to action quickly grabs the attention of the visitor and make them to click on your advertisement.

• Ad titles with words like: Today, Now, Instant, Have You, Here etc. are few of the call-to-action keywords that you could use in your advertisement text.

These keywords has the power to suddenly make the visitor to click on advertisements and hence increase in CTR naturally.

Show Discounts To Stand Out.

Discounts are part of business and product promotion. Announce discounts and you could directly tell that you are offering discounts in the advertisement.

Most of the people are addicted to discounts and showing the discount on advertisement makes them to react suddenly. Chances are that your visitor quickly buys or fulfills your purpose once visiting your site.

As an added note, keep an eye on competitor ads and see, what discount they are offering and based on that fix your own discount to attract more visitors.

• A simple example, “Download xxxxxx instantly and get 25% OFF”, “25% offer Ends Today” etc.

Keep It Short.

• Keep your ad text short.
• Use short sentences.
• Tell the fact clearly.
• Call-the-visitor to react.
• Don’t write stories.

Look on Competitor Ads.

As i mentioned earlier, you have to keep an eye on competitors always.

• Advertisements are the best way to gain maximum exposure to your business as well as to loose all your money.
• Because of competitors you should not loose your money, instead understand what competitors are doing and take advantage of them. Do simple changes to your ads which stand outs from the rest of ads and this definitely, increases your CTR.

Don’t copycat your competitors ad text instead make your ads that proves you are best than any one.

Always Measure The Results & Tweak.

Online business advertising is like a flood there are more chances that you could loose your money quickly. This happens only when you are not measuring the results. Find out, what kind of advertisement converts well and based on that tweak your strategies to perform better.

• Split testing is one of the effective method to increase performance of your Ads which helps to make better Ads based on measuring the results between more than 1 Ad.
• Have a look on this article on A/B split testing and also, my earlier article on How i raised CTR in a day ?

Finally, increasing your ad CTR is like a magic and also, it varies between market-to-market. So Experimentation is the only solution to increase CTR of your advertisement.

Do experiments and do more experiments until your win the purpose of advertising…..

Good Luck !

image:lisa

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The quick questions coming to my mind are, Do you advertise a product effectively in your blog ? Do you advertise an effective product in your blog ? When you are able to quickly answer these 2 questions, i am sure that you are promoting the right product already. Otherwise, go back and review the advertisements running on your blog.

This debate is applicable for blogger who follows the self advertisement strategy where you could take the control in placing the ads. I mean, if you are running Adsense or any other PPC based ad programs you could not take such control. At the same time, when you are selling ad space manually (say, through Advertise Space dot com) or directly selling on your blog then you have to think all these stuffs.

Okay, what i am going to teach here is: the 5 questions that every blogger must ask before advertising a product in her/his blog. When you are able to answer these questions, i am sure you could make your promotion strategy productive towards making more money/profits.

First, Do the Product Helps your Reader ?

An Attractive Ad @ flickr

Readers are the back bone of every blog, when you are not getting any readers, your blog is dead. I mean the real traffic who are looking for information and that’s the audience. Before you advertise a product, just ask: do that product helps the audience ? If it benefits, at what way it helps ?

Try to correlate the user expectations with that product. When they meet each other, the advertisement definitely grabs the reader attention and it makes you profits.

What Problem the Product Solves ?

The most important questions,

• do that product solves any problem ?
• what is that problem ?
• how serious is that problem ?

Profitable products are always the one which solves the user problems. Not only just solving a problem, it should provide an effective solution too.

When the product addresses a problem in the market, your visitor thinks to take that, because he need a solution for his problem. So before advertising a product in your blog, ask this question and see, how it really solves the visitor problem.

How Much Money it Makes ?

Returns are more important in business. It depends on your goals as well as how much money you had invested in the business.

Definitely, blogging is not a costlier business however, you may spend money for marketing purpose at most cases. Find out the value of the product that you promote. I mean, how much commission you make ? or if it is your own product, how much you earn per sale ?

List down, how much you spend every month and based on that, decide the value of the product and also, the expected number of sales and returns.

Do the Product is Popular ?

When it comes to audience, the word “popularity” gains more weight-age. This is how the people see a product or business service. There are so many reasons for a product to become popular (not only quality). However, when you are advertising a product, ask this question to yourself: do that product is popular at least in your domain/market ? In other way, this product should not have many negative reviews/comments in the market.

If you are promoting your own product, do a bit of research in the market and see, where your product stands ? Take corrective actions to make it popular/better than before.

Keep in mind that, people fear to invest money with unknown products/business.

Do the product helps in Contextual Promotion ?

No matter, whatever good product you promote, do it contextually. Always check twice, whether the product is related to your blog topic or related to your business. Don’t just promote for the sake of higher commission or like: others are doing, so i also do…

This plays the key factor in conversion, even i have experimented promoting lot of products in this blog especially from the side bar and top bar. However, all i could simply understood is that: contextual promotion converts better !

Finally, all you have to ask the below 5 questions:

• Do the product helps your reader and serves their need ?
• What is the problem it solves and seriousness of the problem ?
• How much money you could make as returns ?
• Do the product is popular with at least positive response ?
• Do the product fits your contextual promotion strategy ?

When you are able to answer positively for all these questions, go ahead and promote that product…

image:musicg

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1) why should I buy this? And 2) Why should I buy this from you?

• If you can engage the viewer and address their concerns clearly, they will be more ready to buy from you.

You will want to have at least four paragraphs each ranging from 100-200 words for a total of about 500 words on your homepage.  You will want to focus on the benefits of the products and not so much the features.

• Explain to them, how the product will benefit their lives ?
• A great option is bulleting a list of benefits of your product and your company showing, what sets you apart from your competition ? why you are the better choice ?
• Look at how I used call to action marketing on my website myautoblogging.com

Now that you have explained the products benefits, you need some calls to action and sales incentives to get them to buy.  It is amazing how when you add a simple phrase, how it can impact your conversion rate.

• Some words for creating sales incentives are “Free Shipping” or “25% off”.
• Then add some calls to action like “These prices won’t last; get it now!

a nice call-to-action !

Believe it or not they go a long way in by tempting shoppers.  It is important that you place these sales incentives and calls to action at the top of your page above the fold then deep link them to another product page within your site.

When you effectively use calls to action or sales incentives you are providing a way to measure site success, you bring focus to your site and offer direction to your users.  You will want to limit the number of choices so that each one stays distinct from the others.  You do not want to confuse the viewers you want to lead them around your site.

Some great calls to action words that clearly tell the viewer what to do are:

• Call Now
• Buy Now
• Register Now
• Subscriber Now

Are you looking to add a sense of urgency or sales incentives try these:

• Limited time only
• Order now and receive a free gift
• Offer Expires on May 10

When you are adding your calls to action, it is important to ensure they are highly visible and not crowded around other text.  You will want your action words to stand out and be seen.  You can use alternate colors or highlight words to grab the viewer’s attention with your sales incentives also.

As you are creating your call to action marketing efforts size is important too.  The larger the call to action the more of a chance it has to be recognized on the page.  Remember these calls to action words and sales incentives are not only intended for the home page but for every page.  You do not want to have a visitor come to a dead end then leave without making a purchase.  This is not to say that it has to be large and the same on each page but you will want to have something that leads them toward your ultimate goal.  Click here now to view other call to action marketing incentives.

When you effectively use calls to action and sales incentives, you are creating a successful site that can generate real measurable returns.

image: expoundinteractive

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Its the question of how well your blog had grown ? I mean, how much visitors are coming to your blog every day ? If you don’t have a high traffic blog then drop this idea of making money from private ads. Lets see these parameters and also, how to simply increase the value of them ?

Alexa Ranking.

Alexa is one of the popular net watch engine which actually ranks all the web sites. It ranks based on the numerous parameters like number of visitors, number of page views, Time on site, Number of sites Linking In and much more factors. So if you web site has good alexa rank, it directly resembles that all these parameters are rated good.

Go and check your alexa rank here. It actually shows data only for sites which has rank less than 1,00,000. As far as i have seen, web sites with less than 50K are quite demanding to sell Ad space (for ~30$ per Ad). If you have less than 10K then you could sell for more price (~200$ per Ad).

But it all depends on your blog topic/market and based on its demand. Though, alexa measures all the parameters based on the users who have installed alexa toolbar, the data will be less accurate.

Increase Alexa Rank.

• You could could add Alexa Traffic Widget (see the bottom of my site) which collects all these parameters and helps to boost alexa ranking quickly.

Number of Twitter Followers.

Twitter is one of the major part of business growth. It drives good amount of traffic based on your followers. If you are about to sell ad sale, then Number of Twitter Followers is one of the parameter to consider. Yes, if you have more number of followers then the impression is that, your site gets more visitors from twitter. But that may not be right because it all depends on the nature of your followers, how active they are using twitter ? and how far they are related to your market ? But ad selling sites are taking Twitter Followers as one such parameter. If you have 1000+ followers then its a good sign.

Increase Twitter Followers.

• Go to Twitter Search and search for keywords related to your blog. Follow as many people you could follow every day (spend 10-15 minutes), in return many people will follow you back.
• Here is my proof which shows, How i increased twitter followers ? from 200 to 600+

Number of RSS Subscribers.

The expectation is that, more number of RSS subscribers means more number of regular visitors. Its really hard to increase the number of RSS subscribers and even i am struggling to increase. But now a days, i don’t bother much about RSS and i am planning to remove it from my blog soon.

At least email subscribers are enough that they will come to your blog when they are checking their mails. The number of RSS subscribers is one of the parameter which decides the rate of your Ads.

Increase RSS Subscribers.

• Ask every one, coming to your blog for subscribing to your RSS by putting a popup (i don’t like popup’s), big RSS icon, ask at above/below blog posts.

Google PageRank.

Google PageRank is one of the parameter considered here. But there are statements like, PageRank is out of date. And Google doesn’t gives more weight to pagerank. But many people have the believe in Google PageRank. Having PageRank of 2+ is a good sign to start with. Otherwise, you could only give a try.

Increase PageRank.

• Build quality links pointing back to your blog using Article Marketing, Guest Posts, Commenting on Other Blogs, Forum Posting etc.
• You have to dedicate time for doing all these stuffs (generally, i spend very less time on these activities thats y my PR is still 1). Recently, i have started doing Guest Posts which gives high quality back links, lets see how it goes !

Page Impressions.

The most important parameter which tells how many impressions the Advertiser will get on your blog. That means, it tells the chances for visitors to see their Ad, when the advertiser buys Ad space from you. The more page impression means you will sell Ads at higher Rate. You should work to keep the visitors long time in your blog and make them to roam around viewing multiple pages.

Even if you have a high traffic blog and every one moves out immediately from your blog then you will not get good impressions.

Increase Impressions.

• To increase page impression, you have to increase the number of page views on your blog. Link more pages (Add related posts, popular posts etc.) on your blog so that your visitors could view more pages.

Finally, if you are about to sell space then first list down all these parameters for your blog. Then see, how much other related blogs are selling with similar parameters and decide. I would recommend, if you are beginner then work to increase the value of all these parameters then go for selling ad space. otherwise, you will be hurt !

Check this Sample on Private Ad Rates and the parameters which gives you more practical truths !
image: hkd

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One such important factor is “Contextual Advertising“. Google Adsense is the well know contextual Ad network and that’s the main reason its winning the market. Whatever be the topic or niche, you could see relevant Ads. When coming to Affinity Ads, it felt its better in Contextual Advertising. If more contextual, it increases the chances of making more money from your web site.

I noticed Affinity Ads through Goarticles.com, an article sharing site and also through Seochat.com. These are 2 great sites which are well established in their niches. Alexa rank for Goarticle is around 1500 & for seochat its around 2200. Why i am telling this is, to know they are well established web sites and their business strategy shows a road map for other webmasters.

I see these sites are running Affinity Ads and did some experimentation’s. Sharing that as a review now. I never used Affinity ads in my blog, you know i don’t much bother about monetizing my site. I want this site to be always rich in information and that’s one of the main reason, i don’t concentrate on monetization.

Okay, lets see few things that I observed about Affinity Ads.

Affinity Ads Sample

• First of all, i really love the way of presenting the Ads. I see that it shows “Tag Ads“. The Ad widget not only shows regular advertisements but it is showing a Tag Cloud too. This totally looks different and i never seen such things on other Ad network. See the snap of the Ad, it has regular Ads from the top and a Tag cloud at the bottom.

• This idea is great because it triggers the visitor coming to your site to click on the tags. When you click on these tags, it actually refreshes the Ad widget and shows ads inherited from that tag. For example, in this Ad image you could see a tag “Stock Trading”. When i clicked that it refreshes only the Ad widget and it shows Ads related to Stock trading. This way, the widget shows advertisements which are user interests and hence increases the chances of Ad clicks. I don’t know whether any other Ad network has this feature but this really looks catchy and intelligent.

• When it comes to contextualization, i see that its not bad. For sure, its not up to the mark of Adsense or YPN but its showing relevant ads. I just browsed through variety of articles from variety of topics in Goarticles.com. I found, out of 4 ads at least 2 Ads are very much related to the content. And most of the time, i see the tags are contextual to the content.

• An article related to “domain name” shows ads which has the keyword “domain name” in it. An article from “ make money” niche shows ads which has the keyword “money”, “earn” in it.

• Also, i observed like on continuously browsing through the articles, sometimes it shows non-contextual ads too. I see, few geographically targeted Ads are coming relevant to my country.

• Loading time of the Ads is okay. Its not fast like Adsense but I would say, its reasonably okay.

• I just gone through Affinity’s web site and found that they have in-text ads too. In-text Ads are always an extra income generator for your site. Even i am using Kontera in my sites, if you want to make extra income apart from regular Ads you could integrate Affinity’s in-text ads.

Their Publisher page has more information about the different varieties of Ads. You could Signup For Affinity here (no affiliate link). I see that,  “Tag Clouds”  are the major strength of Affinity Ads apart from along with regular Ads which definitely increase the CTR. But one thing to mention, you should need great Traffic first to your site so that you could make great Ad Revenue.

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But when we look affiliate marketing as a system, we could easily identify the failure reasons. Its always good to see the failure results because it gives opportunity to correct the failures in future. On other way, failure feedback’s with inputs to tweak your affiliate marketing strategy. It pays the way to make more money in future.

You had tried affiliate marketing as a business. Business Failures may happen for two reasons as follows:

Faulty Prediction.

Yes, you may predict something and try to sell the affiliate product but in reality, it won’t sell. For example, you would have taken a clickbank product which has good Gravity but upon launching your Adwords campaign you may see all your money rolls out. But no sales. That’s a faulty prediction. The reason could be you may fail to analyze the product or market or you have made a faulty prediction.

Faulty Strategy.

Now Faulty Strategy, the methods that you use to promote an affiliate product may go wrong. For example, you may stick to a single promotion method and you see failures again & again. Either you don’t want to try another methods or you don’t know the variety of methods to promote an affiliate product. You may be stick to Adwords/YSM & don’t even tried about article marketing.

I could think of these two as the major general reasons which may lead to affiliate marketing failure. Lets see some of the

Practical reasons how affiliate marketing business fails ?

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Head in Hands

Not willing to Allocate Budget.

You are setting up PPC Ads using Adwords or YSM but you don’t have enough allocate budget to your campaign. You may ask now, how much budget do I allocate ?

Its simple, you could allocate the budget by 50% of your commission. Don’t kill your campaign by allocating 1$ or 5$, go by 50% allocation method. It may work better. This is the most common mistakes that beginners will do, think of your commission & fix the budget by 50%. Later you could increase the percentage as 100% to 200%.

Not willing To Increase Bid.

Next comes the bid for Cost-per-click (CPC). You may well start with 0.05$ but why you are staying only there ? Your Ad never reaches top 5 position, instead you have to slowly raise the bid after every few days or a week.

For example, say you get 100$ commission for a single affiliate sale. Then you could well set the bid to maximum of 0.40$ to get at least ~125 visitors (for 50$ budget) & you may get 2 sales at least. Which may gives you 200$ earnings & 100$ profit. But this always not happens, it depends on the keywords you select and the quality score/index too. Learn, how to Raise Adwords CTR in a day ?

Poor Keyword Targeting.

Keywords are the source of traffic from PPC ads. The sale or conversion depends highly on the keywords that you select to show your ads. Always have Laser Focused Keywords. The keywords should target your aim i.e., to sell a product. Then make sure, your keywords are aiming to buy a product.

Think like a visitor to buy product & select keywords accordingly. Don’t select all the keywords shown by Google Adwords Tool instead filter the keywords towards buying product. For example, if you select keywords with words buy, purchase, order etc. then it converts good. Don’t select keywords with words free, tips etc. it kills your conversion. Learn How to select keywords for traffic ?

Poor Landing Page.

Landing pages are the source of conversion next to keywords. Right keywords drives you right visitors but whether they buy your affiliate product or not ? That depends on the landing page. There is no secret or formula for Optimizing the landing pages. It depends on the type of product but you could always do experimentation’s by tweaking the landing pages. This article on Quality Sales Page may help you in that direction. One thing, always make your landing page with professional look that builds the Trust between the buyer & you.

SEO Holes.

On the another side, if you doing article marketing to sell affiliate products or selling on your own blog. You should pay attention to search engine optimization. Statistics says, search traffic converts better than any other source of traffic. And again keywords & content plays a major role apart from link building. You should brain wash the visitors mind to trigger a sale & you should use wiser marketing terms in your sales page.

If you fail to produce optimized content, your affiliate business fails without sales. Its again a game of experimentation, you should produce variety of content & build variety of links to your site to test.

Finally, Quality Less Affiliate Product.

Whatever magic you do, you could not sell a low quality product. Even if you make 1 or 2 sales, the truth will become open soon. So don’t waste your time on promoting low quality product. See how the product adds value to the buyer & select affiliate products. This is the major reason for affiliate marketing failure. Learn the steps to increase Affiliate Product Sale.

Okay, we are in the end now & its pretty clear that why do affiliate marketing fails ? There are few more reasons too but i could not see them as major. Knowing all these may definitely helps you to tweak your affiliate strategy so that you could sell more product & you will hugely making money in future.

I would like to say, select quality product from a demanding market/niche & promote in the right way. Your affiliate business never fails !