It is required for any online business site to bring buyers and buyers are the source of any business. In fact, buyers are the customers who are the lifeblood of your business. More customers leads to more business and makes your more profits. Bringing customers to your business site requires lot of work especially in the right direction. It is not like, you bring huge volume of visitors and you become rich the next day. It is more than just bringing visitors, you have to bring Targeted Visitors. Targeted Visitors are the one who are looking for what exactly you are offering from your web site.
Ideally, targeted visitors are the source of business and volume of targeted visitor decides your success online. That’s why Internet marketers are advising to Fix your Target Audience first.
SEO – Source of Free Buyers.
SEO is the one of the long term process which pulls targeted visitors to your web site. Interestingly, you will get free traffic who are visitors seriously looking for information. Still today, search visitors are converting good – when compared to other sources of traffic.
SEO is like a game and a lot of uncertainty involved in it. Right from optimizing your web site to web crawlers and in gaining authority among search engines. There are numerous factors considered by search engines especially by Google in ranking a web page higher on the result page.
- Its not a 1 day work and you rank top next minute, SEO is a long term process and you have to keep on working for it. As i mentioned earlier, it is uncertain too because search engine algorithms are changing every day and it impacts much on your site.
It is important to understand that Keywords are the source of search engine traffic. When you are looking to bring in buyers to your site, you have to use keywords accordingly which attracts buyer traffic.
- A simple example is using the word ‘buy’ or ‘review’ in the title of your web page.
An article from SEO designs clearly explains the difference between buyer and browser, have a look here.
Social Media – Source of Repeat Buyers.
Social media tools are creating great exposure to your business similar to search engines. The whole world is living inside the social tools like Facebook, Twitter, Google Plus. Hence it creates best opportunity to show your business to every one. Interestingly, you could well target the audience and simply, focus them – because social media has every audience available. Its our job to build a targeted network around it. Like SEO, it also takes time and when compared, you could easily bringing in buyers from social media tools than search engines.
- All you have to build huge targeted followers/fans around your social account and bring them to your site. There are handy tools available like Twitter feed, Facebook activity feed which directly pushes your sites URL into social tools which quickly grabs your followers attention.
The advantage of using social media tools – you could bring back the same people to your site and they will become repeat buyers (when they are satisfied with your service for the first time). All these happens even without investment or spending less money in building a network yourself.
Advertise It – Source of Paid Buyers.
It is well possible to bring buyers using SEO and Social media tools however, they are long term process. It takes time to pick up and you have to promote/work a lot. Further, the results are not predictable unless you have prior experience in using these marketing methods.
In that case, bringing paid buyer is the easiest alternative. You have to invest money and advertise your business. Interestingly, you could advertise on the social media tools as well as on search engines.
- For example, using Google Adwords you could run an advertisement targeting the people who are related to your site or business and using Facebook Ads to quickly bringing-in targeted people.
In this case, you have to well optimize your web page for conversion (the landing page) because you are paying for each visitor. And you have to earn that money (investment) back (i.e.,ROI – Return on Investment).
Apart from advertising on Search and Social media tools, you could advertise on other web sites which are related to your market. Find out such web sites which are opening ad space sale, contact them and advertise on it. Using paid advertisement quickly brings buyer to your web site however, you have to fix advertising budget considering the returns/profits into account.
An article from Wilson web on Effective Advertisement and landing page (an old article) explains more on this topic clearly.
Conclusion….
These are the common methods to bring in buyer to your site which works for both short and long term. In any case, you have to be clear on:
- What is the purpose of your site or business ?
- Who are all your target audience ?
- What do you want to gain from each visitor ?
- How do you convert visitor into customer ?
- How do you convert customer into repeat customer ?
If you are prepared already for all these questions, you could easily take your business site to the next level in driving more buyer traffic for the long term…
Read my another article on How To Get Buyer Traffic ? which gives you similar advice.
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