This is a continuation of the long term blog success – Part I that we discussed recently. In this article (Part II), we will cover the various aspects of blogging as a business and how to keep hold of visitors ? In the previous part, we understood the importance of blog topic, content generation, on-page marketing, off-page marketing techniques. In general, these are the very basic strategies you have to apply in blogging especially, if you are doing it as a business.
When you consider blogging as a business, you have to be think it as a real world business. Then only, you will be productive 
however i am not sure about your attitude. Basically, the following are the few more strategies you have to follow so that you could build a successful blog especially for the long term.
Employ Blog Business Strategy.
As i mentioned earlier, consider you blogging as a real world business. When it comes to business administration, you have to employ a proven strategy. That’s why i always advice: follow the successful strategy from others. This way, you don’t need to perform “from the scratch experiments” and you could directly move towards the success path.
First, have an action plan for your blogging business. Plan everything from content generation, monetization, marketing and traffic generation. Stick to your plan. To help you further, read this Kelly Watson’s approach of blogging business plan which tells you the basic ingredients of a simple blogging plan.
At the same time, go beyond blogging. Don’t just stick to content generation, identify the ways to help the audience in your market. Identify their problems and give better solutions to your audience. This is the basic rule of success in business. Also, work to create your own product related to your blog so that you could easily promote from your blog + it shows that you are an expert in the industry.
Basically, plan everything and important: follow the plan.
Utilize Social Media Tools.
Frankly, I am not a social media expert. However, i started making my presence in social media tools like Twitter and Facebook. As a first step, I started with Twitter and now having a good number of followers. I am feeling it useful especially in bringing back people to my blog, whenever i publish a blog post. Also, it helps to get networked with like minded people which readily helps in many ways, right from learning to sharing the thoughts.
And also, i am into Facebook and Google Plus. Slowly, i will make a strong presence there too and hold the people close to this blog.
To help yourself in building a strong social media presence, go through the below resources:
- Driving Traffic with Twitter
- Using Facebook To Drive Traffic
- How Businesses Can Make the Most of Google Plus
- 9 Ways to Use Social Networking for Blog Promotion
Apart from the above resources, have a look on this Hubspot’s free webinar on Science of Social Media Marketing which has much more useful information.
As a tool, it helps you to keep the visitors close to your blog for the long term.
Keep Hold of Visitors In Your List.
List building is one of the powerful marketing tool for any online based business. This actually helps you a lot in blogging by holding each and every visitor coming to your blog. The advantage is that, you could catch the email ids of interested visitors and ping them back with more related information, as they like.
Successful Internet marketers are doing this in great extent by setting up a squeeze page (a single page to share an ebook/resource and getting back users email id). This way, you could collect the list of peoples who are related to the topic/blog and when you send related updates they will come back in your way. You could utilize this targeted list of promote products especially towards quickly making money. Further, as long as they are active in the subscription, you could ping them anytime with more useful stuffs which helps both the readers as well as your business.
If you are already using wordpress, there are many free plugins available to setup popup windows which asks visitors to get into your list.
- Wp Super Pop up (free) and Wp Subscribers (worth for money !) are few of the best plugins you could simply integrate to your blog which helps you to capture email ids of visitors coming to your blog.
2 ways to use email lists…
- Send periodic blog updates to the subscribers – Advantage: they will come back to your blog.
- Suggest useful products (your own/affiliate) related to your blog topic – Advantage: they will buy from your link.
More useful resources on List building…
- 4 Steps To Build An Email List from Mr.Ven
- 12 Ways to Build Your E-mail List from wilson web
- 4 Reasons Why Your Online Business Needs an Email List from Mitch
Hope all these information helps you in building a successful blog for the long term. Thanks for reading.
I will continue this series with the upcoming article which explains, how to rank well in search engines naturally ?
Stay tuned….
You May Like Related Articles:
- Long Term Blog Success What You Have To Do For It ? Part I
- Long Term Methods To Get More Blog Traffic (Social Media) – Part II
- 3 Must Do Experiments To Make Your Blog Success
- 3 Long Term Methods To Get More Blog Traffic – Part I
- Long Term Methods To Get Blog Traffic (Referral Traffic) – Part III
- 5 Ways to Manage Your Time for Business Success
- How To Grow Your Blog “Faster” ?
- 18 Social Media Articles You Must Read Now
- How To Duplicate Your Online Business To Make Another Success Online ?
- Great Wikipedia Resources To Learn Online Business Concepts
