Do you know visitors are more important than money and profits ? Are you working only for gaining visitors and not for making money ? Is that a right statement ? Honestly speaking, this may not be a right statement but you have to make it right. Confusing right ? Okay. Lets discuss some of the major points on how visitors are more important than money and profits ! There are few major factors that drives your online business for the long run and to continue running toward profits.

Every online business needs investment in terms of time, work and money (depends). Why do you invest Time and Work ? A simple answer, to gain visitors. Investing Time and Work at the huge amount in right approach gains you back visitors. Either an ecommerce store or a content driven blog, it has to gain huge visitors. A real world business may go down due to lack to visitors (lacking satisfied or targeted visitors), the same funda applies for your online business too.

Targeted Visitors.

Targeted visitors are the one who are specially looking for your service or your website. They are the one who are looking for your help and they makes your business to run. Without getting targeted visitor, you could not service them.

For example, if you are offering “web design services” and you are getting visitors who are looking for “financial services”, do that makes sense ? No, it won’t because you are not offering financial service and visitor may leave your site. In this example, targeted visitors are those who are looking for “web design services”. Finally, you need Targeted Visitors to run your business.

You Are Gaining Here

image: Jorge Franganillo

Satisfied Visitors.

Next comes Satisfied Visitors, who are they ? A targeted visitor who got satisfied by your business are called Satisfied Visitors. Quality service helps you to turn your targeted visitor into satisfied visitor. Offering quality content or quality product makes your visitors satisfied. So you have to keep your visitors satisfied for the long run. Once your targeted visitor becomes satisfied visitor, he will turn automatically into Repeat Visitor.

A Repeat Visitor is the one who comes to your website again and again taking your service. It builds a long term relationship between your website and your visitors. Your repeat visitor may help you by referring more targeted visitors in the future. So You have to turn targeted visitor into satisfied visitor and then turn her into repeat visitor. This way, your business will become closely tied with the nature of visitors coming to your website.

Through out the business life cycle, your ultimate goal should be “I will give importance to visitors” that drives repeat visitors. If you get continuous repeat visitors, your business grows !

Moreover, paying importance to gaining targeted, satisfied and repeat visitors helps to drive more quality traffic to your website. It helps to trigger product sales or takes your service again and again. Giving importance to visitors and working towards that goal will finally yields more business, more profits, making more money INDIRECTLY !

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